Among the ten items listed on the National Transportation Safety Board's Most Wanted List for 2016 is a call to disconnect from deadly distractions. Distracted driving has been identified as a large and growing problem among highway safety experts. The National Highway Traffic Safety Administration reports that 3,179 died in fatal accidents in 2014 due to distracted drivers. State Farm reports that nearly 30 percent of survey respondents acknowledged using the Internet while driving in 2015. That figure is up from 13 percent in 2009.
The NTSB recommendations state that, "It will take a cultural change for drivers to understand that their safety depends on disconnecting from deadly distractions." Surveys conducted by the AAA Foundation for Traffic Safety demonstrate the problem. According to the AAA, more than two-thirds of drivers have talked on a cell phone while driving in the past month. In another survey by the organization, 85 percent of respondents claimed other drivers talking on cell phones are a threat to safety. Most people engage in distracted driving, while simultaneously considering other distracted drivers to be a danger.