General Motors is investing in new technology designed to track the eyes and face of the people driving their vehicles. The information gathered is used to determine whether a driver is succumbing to fatigue or distraction. If a driver turns his or her attention away from the road for too long, such devices could trigger a warning tone or other form of correction.
GM's contract is with Seeing Machines, a company that has already worked with trucking and mining companies to analyze operator attention. Eye tracking and face tracking technology is one method of reducing the car accidents caused by distracted drivers. According to the National Highway Traffic Safety Administration, 3,328 traffic fatalities in 2012 were the result of distraction. An additional 421,000 people suffered injuries in this type of accident.